{"id":43699,"date":"2019-07-16T21:59:10","date_gmt":"2019-07-16T21:59:10","guid":{"rendered":"https:\/\/opentravel.org\/?p=43699"},"modified":"2025-08-25T07:16:46","modified_gmt":"2025-08-25T12:16:46","slug":"why-personalizing-through-direct-channels-isnt-enough","status":"publish","type":"post","link":"https:\/\/opentravel.org\/why-personalizing-through-direct-channels-isnt-enough\/","title":{"rendered":"Why Personalizing Through Direct Channels Isn&#8217;t Enough"},"content":{"rendered":"\n<p><em>06\/27\/2019<\/em> &#8211; As a regular traveler, I\u2019m getting more excited about the shift I\u2019m seeing in hotels and hospitality providers who are working harder to personalize a travel experience unique to ME. We\u2019re living in an era of personalization across almost all industries, fueled by our ability to understand vast data sets and it\u2019s encouraging to see the ways this is delivering a much better experience for customers. While I commend the huge amount of work done by hotels to drive personalization in their own channels, I\u2019d like to politely explain why I think they\u2019re wrong to focus on direct distribution as the only way to maximize their revenues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>06\/27\/2019 &#8211; As a regular traveler, I\u2019m getting more excited about the shift I\u2019m seeing in hotels and hospitality providers who are working harder to personalize a travel experience unique &#8230;<\/p>\n","protected":false},"author":5,"featured_media":45134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-43699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"featured_image_src":"https:\/\/opentravel.org\/wp-content\/uploads\/2023\/01\/open-travel-no-image-577x400.jpg","featured_image_src_square":"https:\/\/opentravel.org\/wp-content\/uploads\/2023\/01\/open-travel-no-image.jpg","author_info":{"display_name":"Emily Wilson","author_link":"https:\/\/opentravel.org\/author\/emilywilson\/"},"_links":{"self":[{"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/posts\/43699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/comments?post=43699"}],"version-history":[{"count":0,"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/posts\/43699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/media\/45134"}],"wp:attachment":[{"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/media?parent=43699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/categories?post=43699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opentravel.org\/wp-json\/wp\/v2\/tags?post=43699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}